A personalized video channel for Apple TV, Rheo, has now closed on $2.3 million in seed funding, the company announced this week. It has also updated its application and expanded its content lineup, thanks to a new deal with Vimeo which brings the network’s catalog of short videos, including its “Staff Picks,” short films, animations, music and more, to Rheo’s service. The funding was led by Accomplice, with participation from Pathbreaker Ventures, Social Capital, SocialStarts, and Google Maps creator Lars Rasmussen. Rheo, by way of background, was founded by notable product development veteran Alan Cannistraro, who previously spent 12 years at Apple working on apps like Remote, iBooks, and Podcasts. He also worked at Facebook building auto-play videos and Year-In-Review, among other things. Rheo’s newly joined Chief Product Officer Charles Migos, meanwhile, also worked at Apple for over a decade, where he recently created Apple News, and Microsoft, where he designed the company’s
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