The stock market works like an auction where investors who buy and sell shares of stocks. These are a small piece of ownership of a public corporation. Stock prices usually reflect investors’ opinions of what the company’s earnings will be. Traders who think the company will do well bid the price up, while those who believe it will do poorly bid the price down. Sellers try to get as much as possible for each share, hopefully making much more than what they paid for it. Buyers try to get the lowest price so that they can sell it for a profit later. How to Invest in the Stock Market Average investors can’t trade on the stock market directly. Instead, they must hire a broker-dealer to execute the trades. There’s a wide variety of choices: Fee-only financial advisers who charge an annual fee, usually 1 percent of assets. Online dealers like E-Trade, who charge a small fee per transaction. Large banks, like Goldman Sachs or Well Fargo Advisers, provide financial planning in addition to exe
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