Start a business of food designing

Start a business of food designing

"The visual presentation of food is changing with a post- artificial shape"

Food Design

Food design is the usability, ergonomics, shape, material, functional/structural integrity of ‘food as an object’ and (very much like all forms of design) the concept surrounding that object. Food design is therefore about questioning the qualities of the foods that we ingest everyday, and using our creativity to “postulate new ways of relating with food”.

Food design aims to push the envelope of creativity beyond what is conventional; increasing a sense of play, innovation and originality in order to address and provoke others to tackle the challenge of reflection upon food as a designed object.

Food designers

" A food designer is somebody working with food"

Food designer is a person who combine culinary art and science to prepare food for cookbook and advertising photographs, television commercials, and scenes in movies. Designers are responsible for finding unusual ingredients and preparing food so it looks freshly made and appetizing. A culinary school degree is a must for a food designer, as the job requires extensive knowledge of how food acts, both aesthetically and scientifically.

Tricks and Trade

Designers know that looks are more important than taste during a photo shoot, and they use culinary tricks to make food the star of the show. For instance, they might substitute heavy cream for milk when photographing cereal (heavy cream looks much more appetizing). By adding aspirin powder to champagne, stylists create extra fizz. Talcum powder sprinkled over charcoal simulates ash.

There are other tricks too—applying lipstick on strawberries to deepen their redness, using hair dryers to cook a slice of turkey, or using shortening mixed with sugar to simulate ice cream. With the advent of digital photography, the Food Stylist’s job has gotten much easier. No longer does the stylist need to worry about such details as the food sitting under the hot lights for hours and hours—photos are now taken and assessed much more quickly.

Tools of the Trade

Being a food designer is a fascinating and challenging job. Each Food Designer has their favorite tools of the trade, whether they are a good set of shaping knives, needle-nose tweezers, Q-tips, or various things from art supply stores. They also get to experiment with new recipes when they are helping do the photographs for a new cookbook, and they get to create the new and interesting foods that restaurant chains such as McDonald’s launch.

But being a food designer requires always being at the top of your game, and food doesn’t always behave. A Food Designer is only as good as the last photo or commercial, so it requires an individual that is detail-oriented, organized, and focused.

Job Training & Education

A good food designer starts out with a solid culinary education, and spends several years working as a traditional chef before working in the field. The best way to break in to the market is to work as an assistant to a well-established stylist, and then branch out into having your own clients. Food Stylists can earn anywhere from $450 to $850 a day once they are established.

Being a Food Designer is an excellent way to combine artistic vision with culinary skills. If this sounds like you, enroll in Culinary School and get your career underway today.

Institutes of food designing

Indian Institute of Crop Process Technology
Vimeo (Institute of food designing)

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