Social Media Marketing(SMM)

In today's world Internet has made a great impact on everyone's business requirements.Let it be to the seller or buyer .An Internet marketing also called as Social Media Marketing which has been a tool for all our marketing needs. It's goal is to produce the content that users will share with their social community to help a company increase it's brand exposure and increase the customer reach .

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM).

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube.Social media marketing can help with a number of goals, such as:

Increasing website traffic.

Building conversions.

Raising brand awareness.

Creating a brand identity and positive brand association.

Improving communication and interaction with key audiences.

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